Many professionals and organizations misuse LinkedIn by turning it into an announcement board posting event posters, job ads, or congratulatory messages with little context. While the intention may be to stay visible, this habit often backfires. LinkedIn isn’t designed for one-way communication; it thrives on meaningful conversations and insights. When your content feels like a stream of flyers, it signals noise rather than value, making your audience scroll past instead of engage.

To build a strong brand presence, shift from announcing to engaging. Instead of just saying what you’re doing, share why it matters, what you learned, or how it connects to your mission. Use LinkedIn to tell stories, exchange ideas, and offer lessons that others can relate to. Thoughtful, authentic content not only strengthens credibility but also transforms your profile from a noticeboard into a space of genuine professional influence.

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