What does it really take to generate high-quality B2B leads on LinkedIn without falling into the trap of cold, salesy outreach or getting lost in the endless world of organic posting? In this episode of Predictable B2B Success, Vinay Koshy sits down with serial entrepreneur Colin Hirdman, founder of Rainmaker, to unpack the step-by-step process he's developed over years of experimentation, perseverance, and plenty of failures turned lessons.

Colin Hirdman reveals why most people are thinking about LinkedIn all wrong and how ditching traditional tactics in favor of authentic, education-driven engagement can transform your sales pipeline. Learn how he leverages automation with care, sidesteps burnout, and uses live streams and polls to build meaningful connections, all without breaking LinkedIn's rules or coming off as just another spammy vendor.

You'll find actionable strategies for defining your ideal audience, engaging them in ways that actually spark conversation, and creating content that compels, even if you're just starting. Whether you're a solopreneur or leading a sales team, this episode offers a fresh, highly practical perspective on LinkedIn lead generation you won’t want to miss.

Some topics we explore in this episode include:

• Why focus on LinkedIn for lead generation – Colin Hirdman explains his reasons for choosing LinkedIn as the main channel for building networks and leads.
• Authentic, educational outreach philosophy – The importance of focusing on education and authenticity over selling.
• Audience building techniques – Tips for building ideal prospect lists using tools like Sales Navigator, event lists, and industry connections.
• LinkedIn automation strategies – How to automate manual processes while staying within LinkedIn’s limits and policies.
• Messaging and connection tactics – Effective practices for initial outreach and follow-up without being salesy.
• Using LinkedIn features for engagement – Leveraging live streams, events, and polls to increase touchpoints and value.
• Emphasis on relationship building – Why nurturing and educating connections drives better results than direct selling.
• Entrepreneurial resilience and lessons learned – Colin Hirdman shares experiences about perseverance and navigating setbacks.
• Five Fs business philosophy – How core values like freedom, finance, family, friendship, and fun guide business decisions.
• Tracking and improving success – Metrics, testing, and tweaking strategies to improve LinkedIn campaign performance.
• And much, much more...