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LinkedIn Leverage & Real Estate Tax Secrets
Summary
In this insight-packed episode of The Blueprint Tour, hosts Kenny Shultz and Carter Huddleston sit down with cost segregation expert and LinkedIn thought leader Yonah Weiss, live at the 2024 CREI Summit in Atlanta. Yonah unpacks the misunderstood world of real estate tax strategy—breaking down how cost segregation can unlock massive deductions and boost cash flow for investors. But this episode isn’t just about numbers—it’s about personal branding, digital relationships, and how Yonah grew a following of over 30,000 on LinkedIn by simply teaching what no one else was talking about. Whether you’re a syndicator, engineer, or building your brand in CRE, this episode is a blueprint for both financial strategy and business development.
Keywords
CREI Summit, cost segregation, commercial real estate, depreciation strategy, real estate tax savings, LinkedIn marketing, business development, Yonah Weiss, Madison SPECS, real estate investing, personal branding, investor education, real estate engineering, PermitZIP
Takeaways
* Cost segregation allows investors to front-load depreciation, unlocking major tax deductions in year one.
* Depreciation is a paper loss that can offset real income—even across properties.
* Most real estate pros don’t understand cost seg—education = opportunity.
* LinkedIn rewards people, not pages—personal brands outperform company profiles.
* Long-term trust is built through value-first content and authentic engagement.
Sound Bites
“It’s a no-brainer—if you understand it.”
“Depreciation doesn’t mean your property’s losing value. It just means you’re allowed to take a deduction.”
“People do business with people—not logos.”
“The key to content is teaching what no one else is willing to explain.”
“I didn’t choose cost segregation—it chose me. I just knew I had to teach it.”
Chapters
00:00 Welcome and CREI Summit Intro
01:45 Yonah’s Background: Teacher, Father, and Real Estate Pro
05:10 What is Cost Segregation—And Why It’s So Powerful
10:25 Depreciation, Paper Losses, and Offsetting Income
14:20 Personal Property vs. Land Improvements
18:00 Entity Structures: Why LLCs Dominate CRE
21:10 Retirement Accounts & Real Estate Ownership
24:00 Yonah’s Journey Into the Real Estate World
29:50 The Lightbulb Moment: Nobody Knew What Cost Seg Was
33:10 Building a 30K Following on LinkedIn
36:40 LinkedIn vs. Twitter: Where Does CRE Community Live?
41:00 Why Personal Brands Beat Company Pages
45:50 Podcasting, Content, and Teaching Through Conversation
51:30 HVAC, Engineering, and Tax Strategy Decisions
55:45 Final Thoughts: Education Is the Ultimate Marketing
Where to Find Yona Weiss
LinkedIn: https://www.linkedin.com/in/cost-segregation-yonah-weiss/
Twitter/X: https://www.linkedin.com/in/cost-segregation-yonah-weiss/
Podcast: Weiss Advice
Where to Find PermitZIP
Website:
https://www.permitzip.com
Instagram: https://www.instagram.com/permitzip
X (Twitter): https://twitter.com/PermitZIP
Where to Find The Blueprint Tour
YouTube: https://www.youtube.com/@theblueprinttour
TikTok: https://www.tiktok.com/@theblueprinttour
Kenny (Host): https://twitter.com/blueprinttour
Carter (Host): https://twitter.com/bptcarter
Get full access to The Blueprint Tour at www.thebptour.com/subscribe
View all episodes
By by PermitZIPSummary
In this insight-packed episode of The Blueprint Tour, hosts Kenny Shultz and Carter Huddleston sit down with cost segregation expert and LinkedIn thought leader Yonah Weiss, live at the 2024 CREI Summit in Atlanta. Yonah unpacks the misunderstood world of real estate tax strategy—breaking down how cost segregation can unlock massive deductions and boost cash flow for investors. But this episode isn’t just about numbers—it’s about personal branding, digital relationships, and how Yonah grew a following of over 30,000 on LinkedIn by simply teaching what no one else was talking about. Whether you’re a syndicator, engineer, or building your brand in CRE, this episode is a blueprint for both financial strategy and business development.
Keywords
CREI Summit, cost segregation, commercial real estate, depreciation strategy, real estate tax savings, LinkedIn marketing, business development, Yonah Weiss, Madison SPECS, real estate investing, personal branding, investor education, real estate engineering, PermitZIP
Takeaways
* Cost segregation allows investors to front-load depreciation, unlocking major tax deductions in year one.
* Depreciation is a paper loss that can offset real income—even across properties.
* Most real estate pros don’t understand cost seg—education = opportunity.
* LinkedIn rewards people, not pages—personal brands outperform company profiles.
* Long-term trust is built through value-first content and authentic engagement.
Sound Bites
“It’s a no-brainer—if you understand it.”
“Depreciation doesn’t mean your property’s losing value. It just means you’re allowed to take a deduction.”
“People do business with people—not logos.”
“The key to content is teaching what no one else is willing to explain.”
“I didn’t choose cost segregation—it chose me. I just knew I had to teach it.”
Chapters
00:00 Welcome and CREI Summit Intro
01:45 Yonah’s Background: Teacher, Father, and Real Estate Pro
05:10 What is Cost Segregation—And Why It’s So Powerful
10:25 Depreciation, Paper Losses, and Offsetting Income
14:20 Personal Property vs. Land Improvements
18:00 Entity Structures: Why LLCs Dominate CRE
21:10 Retirement Accounts & Real Estate Ownership
24:00 Yonah’s Journey Into the Real Estate World
29:50 The Lightbulb Moment: Nobody Knew What Cost Seg Was
33:10 Building a 30K Following on LinkedIn
36:40 LinkedIn vs. Twitter: Where Does CRE Community Live?
41:00 Why Personal Brands Beat Company Pages
45:50 Podcasting, Content, and Teaching Through Conversation
51:30 HVAC, Engineering, and Tax Strategy Decisions
55:45 Final Thoughts: Education Is the Ultimate Marketing
Where to Find Yona Weiss
LinkedIn: https://www.linkedin.com/in/cost-segregation-yonah-weiss/
Twitter/X: https://www.linkedin.com/in/cost-segregation-yonah-weiss/
Podcast: Weiss Advice
Where to Find PermitZIP
Website:
https://www.permitzip.com
Instagram: https://www.instagram.com/permitzip
X (Twitter): https://twitter.com/PermitZIP
Where to Find The Blueprint Tour
YouTube: https://www.youtube.com/@theblueprinttour
TikTok: https://www.tiktok.com/@theblueprinttour
Kenny (Host): https://twitter.com/blueprinttour
Carter (Host): https://twitter.com/bptcarter
Get full access to The Blueprint Tour at www.thebptour.com/subscribe