In a world of infinite content and finite attention, the real competitive advantage is not posting more – it is choosing better who you listen to.

In this episode, Sam Holcman breaks down 39 distinct online personas that dominate LinkedIn, Twitter, and professional communities - from the signal-boosting trusted advisor to the humblebrag hero and the engagement farmer. This is not about shaming individuals; it is about sharpening your discernment in a noisy, performative digital landscape.

The challenge is simple: look at who you follow and ask, “Is this person helping me think more clearly, act more wisely, and deliver more value?” Time is precious. Aim it at high-integrity, trusted advisors - not at the loudest voices in the feed.