When a Brisbane commercial lawyer asked about the optimal frequency for sharing content on LinkedIn, it opened up an important conversation about a challenge many legal professionals face: how to maintain visibility without it becoming overwhelming.

In this practical Q&A, we explore why standard LinkedIn advice often fails lawyers and provide a more realistic approach based on working with thousands of successful practitioners.

You'll discover:

• Why posting too frequently can actually damage a lawyer's professional reputation
• The optimal 2-5 week posting frequency that maintains visibility without suggesting an empty calendar
• Why 10-15 high-quality posts per year is sufficient for most busy lawyers
• How to create content that naturally emerges from your practice rather than manufacturing updates
• The reality of what LinkedIn can and cannot deliver for legal professionals

Whether you're a partner at a mid-sized firm or a principal at a boutique practice, this Q&A provides actionable guidance specifically calibrated for the realities of legal practice.

📝 Read the full article: https://www.pillarscroll.com/insights/linkedin-posting-frequency-for-lawyers/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com

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