Mandy McEwen, CEO and Founder of Mod Girl Marketing and Luminetics, shares valuable insights on how to optimize your LinkedIn profile and leverage the platform for generating new business leads. Her tips and strategies focus on creating a polished and professional profile, regularly engaging with your network, showcasing your expertise through content creation, and much more. 

Key Takeaways

• The biggest mistake 99% of LinkedIn users make is not optimizing their profile.
• Use Sales Navigator to find people who are actively using LinkedIn and engage with them.
• Cold outreach should be personalized and tailored to the exact type of person you're reaching out to.

Quote

“The number one mistake that 99% of LinkedIn users are making is their profile. Your profile needs to be optimized and amazing–it shouldn't be a glorified resume.” 

Episode Timestamps

* (01:43) - Meet Mandy McEwen, CEO and Founder of Mod Girl Marketing & Luminetics
* (04:26) - The Trust Tree: Structure at UserTesting
* (08:07) - The Playbook: LinkedIn strategies for companies and individuals
* (37:48) - The Dust Up: Healthy tension and how Michelle overcomes it
* (38:50) - Quick Hits 

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Ian on LinkedIn
• Connect with Mandy on LinkedIn
• Learn more about Mod Girl Marketing & Luminetics  
• Learn more about Caspian Studios

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