LinkedIn strategy for business in plain English. Learn how to fix your profile, post with purpose, and turn daily activity into real pipeline. Guest expert Brenda Meller shares simple steps any team can use in 15 minutes a day.

Helping the self-employed, executives, and corporate teams enjoy a bigger slice of the LinkedIn pie, Brenda Meller is a former corporate marketer turned LinkedIn coach as an entrepreneur, national speaker, Chief Engagement Officer at Meller Marketing, author of "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn," and podcast host of "Enthusiastically Self-Employed."

What you’ll learn

• How to set up a profile that wins clicks: headshot, headline, banner
• Who LinkedIn is for today and why it’s not just job seekers
• Posting that works: repost with your thoughts, original thought leadership, real photos
• Comments as a growth channel and how to use LinkedIn News
• Time rules that matter: daily cadence and the 18-hour posting window
• Employee advocacy that actually helps sales
• C-suite participation: who should post and why
• Trade show playbook: before, during, after on LinkedIn
• Metrics that matter based on your goals, not vanity numbers
• “Burn it or Build it” takes on SSI, newsletters, DMs, automation, pods, and more

Chapters
00:00 Cold open
00:30 Intro and why LinkedIn in 2025
01:24 Who LinkedIn is for now
02:18 First-impression fixes: photo, headline, banner
04:57 How often to update each section
07:06 Daily time on LinkedIn and having a plan
09:24 Opportunity stats and company visibility
10:15 Activate employees as brand ambassadors
12:25 Should execs post? Practical approach
14:16 Top-down vs bottom-up strategy
15:53 What to post: beginner to advanced
18:43 Comments > easy on-ramp and reach
20:31 Metrics that matter to your goals
23:45 Algorithm talk without the stress
25:29 Frequency and the 18-hour rule
26:38 Conferences and trade shows playbook
29:13 ROI for CEOs and social selling as a long game
31:34 Does video dominate? How to use it
34:48 Burn It or Build It lightning round
45:58 One action to start today
46:09 Where to find Brenda

Who this helps

• Owners, consultants, and solo pros who need clients
• Sales and SDR teams who want warm conversations
• Marketing leaders building employee advocacy
• Executives who want credible visibility

Guest

• Brenda Meller, Chief Engagement Officer, Meller Marketing
• Website: https://mellermarketing.com
• LinkedIn: https://www.linkedin.com/in/brendameller/
• Book: Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn

Host

• Burn The Playbook Podcast by Digital Rebels Consulting
• Site:

• Website → DigitalRebelsConsulting.com
• Linktree → https://linktr.ee/digitalrebelsconsulting
• Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
• Email → [email protected]
• Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
• Burn The Playbook Website → https://www.buzzsprout.com/2522863

Views expressed are our own and do not represent any organizations

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