In this episode of Founders Future, with host Ammar Elm, Travis Hatch—founder of Travis Hawks Media—shares his unconventional journey from corporate marketing to building a thriving video production business during the pandemic. Travis reveals why he prefers one-off projects over retainers for creative freedom, how he leverages LinkedIn as a "blue ocean" for high-ticket clients, and his counterintuitive approach to scaling through systems rather than hustle.

Travis breaks down his "content waterfall" strategy for maximizing video deliverables, the financial math behind choosing ideal clients (hint: $200K equipment manufacturers > $7 coffee shops), and why creatives must balance sales with operational systems to avoid burnout. He also shares hard-won lessons on trusting your gut, why networking beats cold pitching, and how to turn self-doubt into action—proving that even non-technical founders can build successful agencies by playing to their strengths.