In this episode of Marketing That Pops, hosts Olivia and Michele shake up everything you thought you knew about LinkedIn. Spoiler alert: it’s not just for job hunters and recruiters! They dive into how LinkedIn can actually boost your authority, build your personal brand, and turn you into a thought leader.

You’ll get practical, easy-to-apply tips for leveling up your profile, including custom URLs, killer profile pics, banners that pop, and headlines sprinkled with the right keywords. But it’s not just about looking good. Olivia and Michele show you how to spark conversations with posts, comments, DMs, and even fun tools like voice memos and videos.

Plus, Michele spills the hottest takeaways from Social Media World, including the "magnet formula" for engagement that actually works. They also highlight the LinkedIn traps to dodge, like ghosting comments or sounding too salesy.

By the end, you’ll be ready to optimize, engage, and connect like a pro and maybe even suggest the next episode topic while you’re at it.