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In this episode of Founders, Future, with host Ammar Elm, we sit down with Candyce Edelen, founder and CEO of Propel Growth, a revenue acceleration consultancy helping B2B companies align sales and marketing strategies. A serial entrepreneur with 5 ventures under her belt—including a fintech company that landed on Deloitte’s Fast 50 list—Candyce shares her journey from scaling businesses to pivoting during Covid, when she lost 80% of her revenue overnight. She reveals how she transformed adversity into opportunity by repurposing a LinkedIn prospecting methodology into a high-converting training program, only to pivot again in 2024 as market dynamics shifted.*
Candyce dives into her latest evolution: a hybrid "done-with-you" service blending LinkedIn content creation and audience growth to warm leads before outreach. She unpacks her philosophy on balancing scalability with authenticity, why she’s intentionally capping client slots, and how she maintains an 80% close rate with a transparent, low-pressure sales process. For founders navigating post-pandemic business realities, Candyce offers hard-won lessons on resilience, the dangers of over-automation, and why sometimes the best growth strategy is working less—not more.
In this episode of Founders, Future, with host Ammar Elm, we sit down with Candyce Edelen, founder and CEO of Propel Growth, a revenue acceleration consultancy helping B2B companies align sales and marketing strategies. A serial entrepreneur with 5 ventures under her belt—including a fintech company that landed on Deloitte’s Fast 50 list—Candyce shares her journey from scaling businesses to pivoting during Covid, when she lost 80% of her revenue overnight. She reveals how she transformed adversity into opportunity by repurposing a LinkedIn prospecting methodology into a high-converting training program, only to pivot again in 2024 as market dynamics shifted.*
Candyce dives into her latest evolution: a hybrid "done-with-you" service blending LinkedIn content creation and audience growth to warm leads before outreach. She unpacks her philosophy on balancing scalability with authenticity, why she’s intentionally capping client slots, and how she maintains an 80% close rate with a transparent, low-pressure sales process. For founders navigating post-pandemic business realities, Candyce offers hard-won lessons on resilience, the dangers of over-automation, and why sometimes the best growth strategy is working less—not more.