Lionsgate has partnered with AI firm Runway to develop a bespoke video generation model using its film and TV archive, aimed at enhancing production processes through AI. The collaboration will focus on customized tools for Lionsgate's specific needs, excluding digital actor replication, adhering to legal consent laws.

This exclusive model is designed to improve efficiency in previsualization and visual effects without sharing competitive advantages. As studios explore fine-tuned AI models, Lionsgate prioritizes internal enhancements, potentially creating specialized video templates for smaller creators, while maintaining IP control and minimizing legal risks associated with traditional licensing agreements.