🎙️ #insurtechtalk Episode 140 I sat down with Lior Keren of Pumpkin to explore the intersection of pet care and insurance.🐾 Pet insurance isn’t just about policies — it’s about trust at the vet’s office. 👉 The Vet Channel — where education, trust, and adoption really happen.This was a fun and fluffy conversation (pun intended 🐶🐱) with real insights for anyone building in the pet care ecosystem.Chapters:00:00 – Dog or Cat Person?02:45 – Emotional Value of Pets04:10 – Introducing Pumpkin06:00 – Pet Insurance vs. Wellness Coverage08:20 – How Pet Insurance Works10:50 – Market Size & Opportunity13:30 – Regulation & Innovation Barriers16:00 – The Vet Channel18:20 – Covered Pets & Product Scope19:30 – Why the U.S. Lags Behind21:30 – Behavioral Nudges & Awareness23:30 – Inflation & Pumpkin Now26:00 – COVID Surge & Pet Trends28:30 – Strategic Investors & Focus31:30 – Advice for Founders34:00 – Moving Fast in a Regulated Industry36:00 – Closing Thoughts & ITC Vegas