In the world of Sales, it’s either ‘Feast’ or ‘Famine’. And even while you’re feasting, you still need to act like you’re going to be hit with famine at a moment.

Lior Ohayon, the Founder and CEO of ScopeLeads, explained that successful sales in this way, involves getting your cold emailing strategy right from the get-go. You need to determine the numbers you need to hit and consistently meet them. So the question is, how is that actually accomplished?

During this episode of the B2B Revenue Executive Experience, Lior explained his 3 tips that you need to include to make your cold emails successful:

1. Don’t include your website in the 1st email
2. Specifically call them to action!
3. Don’t be a salesman

But above all else, you must consistently hit your numbers through hard-work.