<p>Brand innovation and strategy partner Dan Clay talks about creating his 'Carrie Dragshaw' persona, meeting Sarah Jessica Parker and the drag we all wear every day.</p>

Brand innovation and strategy partner Dan Clay talks about creating his 'Carrie Dragshaw' persona, meeting Sarah Jessica Parker and the drag we all wear every day.

Lippincott's 'Carrie Dragshaw' on drag, 'Bake Off'—and the personas we all create every day

Introducing Ad Block, a new Ad Age podcast. Hosted by Ad Age’s own I-Hsien Sherwood and Alfred Maskeroni, Ad Block features personal, casual chats with big names in the industry. We’ve got one rule on this show: no guests can talk about their company or their clients. Get to know the people behind the ads you love—as they talk about anything but.

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Lippincott's 'Carrie Dragshaw' on drag, 'Bake Off'—and the personas we all create every day

Lippincott's 'Carrie Dragshaw' on drag, 'Bake Off'—and the personas we all create every day