In this episode, we dive into the audacious and hilarious world of Liquid Death with Greg Fass, the brand's VP of Marketing. Discover how this water company defied industry norms with a bold, comedy-first approach, turning a healthy beverage into a cultural phenomenon. Greg shares insights on Liquid Death’s viral marketing strategy, unexpected collaborations, and the power of earned media to "win the internet" on a budget. From corpse paint to casket coolers, Liquid Death isn’t just selling water—it’s redefining what a brand can be. With host Ben Kaplan.