Sign up to save your podcasts
Or
Share Liquid Death: Lance Blair - Authentic Culture and Brand
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Liquid Death: Lance Blair - Authentic Culture and Brand
Liquid Death is more than just a beverage company. As CEO Mike Cessario puts it, their product is entertainment just as much as it is drinks. And while they are a for-profit company, their passionate commitment to the cause of “killing” plastic pollution has been vital to their success. Building a likable brand with an authentic charitable message isn't easy, but Liquid Death has mastered the art of being genuinely impactful while maintaining its cool factor. It's not just about flashy graphics and catchy ads; it starts from within and their work with others. That’s where Lance Blair comes in.
Lance is Liquid Death’s Head of Nonprofit Partnerships. In this episode, we'll discover how this incredibly successful and trendy water brand achieves their philanthropic goals, their strategy for captivating and inspiring communications, and how nonprofits can leverage the growing trend of companies giving back to make a positive impact on our world.
Contents
1 - Lance meets Liquid Death (3:16)
2 - More than just drink products (5:59)
3 - Sincerity in the cause (10:12)
4 - Maintaining a culture of passion (17:12)
5 - The future of for-profit charitable goals (22:43)
Links- Historic Agency
- Liquid Death
- Lance Blair - Head of Nonprofit Partnerships Liquid Death | LinkedIn
- The Rise Of Liquid Death | Full Interview
- Death to Plastic
- Timewaster 5000 – Liquid Death
Mentioned in this episode:
Presented by Classy
Are you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.
View all episodes
By Historic Agency
5
3333 ratings
Liquid Death is more than just a beverage company. As CEO Mike Cessario puts it, their product is entertainment just as much as it is drinks. And while they are a for-profit company, their passionate commitment to the cause of “killing” plastic pollution has been vital to their success. Building a likable brand with an authentic charitable message isn't easy, but Liquid Death has mastered the art of being genuinely impactful while maintaining its cool factor. It's not just about flashy graphics and catchy ads; it starts from within and their work with others. That’s where Lance Blair comes in.
Lance is Liquid Death’s Head of Nonprofit Partnerships. In this episode, we'll discover how this incredibly successful and trendy water brand achieves their philanthropic goals, their strategy for captivating and inspiring communications, and how nonprofits can leverage the growing trend of companies giving back to make a positive impact on our world.
Contents
1 - Lance meets Liquid Death (3:16)
2 - More than just drink products (5:59)
3 - Sincerity in the cause (10:12)
4 - Maintaining a culture of passion (17:12)
5 - The future of for-profit charitable goals (22:43)
Links- Historic Agency
- Liquid Death
- Lance Blair - Head of Nonprofit Partnerships Liquid Death | LinkedIn
- The Rise Of Liquid Death | Full Interview
- Death to Plastic
- Timewaster 5000 – Liquid Death
Mentioned in this episode:
Presented by Classy
Are you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.