Lirone Glikman is CEO of The Human Factor by Lirone Glikman, a consulting firm working with companies around the world on their business development strategies. Lirone shares her story with us from 16 year old radio host to becoming a founder of a business that combines her passion for people, marketing, ideas and innovation. Lirone discusses her upbringing, period as an Israeli army spokesperson and what drives her in the world of business today as well as her role focusing on sustainability for the United Nations.