Have you made the leap from corporate life to entrepreneurship and now you’re realizing there are some serious gaps when it comes to sales and marketing? This episode with strengths coach Lisa Cummings is for you. She joins Sarah and Bill to share her journey, lessons learned, and how she leveraged her strengths to grow a thriving business. From the push-pull of Significance to the magic of Individualization and Woo, you’ll get real talk, helpful tools, and a few laughs along the way. Whether you’re a coach or creative entrepreneur, this one’s full of gold. Jump on in, the bratwurst should be warm…

To contact Lisa:
https://leadthroughstrengths.com/

Takeaways

• Using your strengths as a foundation can make entrepreneurship feel more aligned and authentic.
• Sales and marketing don’t have to feel gross—when you lead with your strengths, it becomes service.
• Woo paired with Individualization creates genuine connection that goes deeper than surface-level charm.
• Maximizer can be a superpower, until it burns you out with constant improvement.
• If you’ve mastered something using your strengths, sharing it can multiply your impact.
• Significance isn’t about ego, it’s about leaving a meaningful legacy for others to build on.
• Starting a strengths-based business requires both self-awareness and systems that play to your talents.
• Knowing your top strengths can help you pivot when things feel misaligned or overwhelming.
• Strengths like Positivity and Woo make you magnetic, but pairing them with Strategic and Focus helps create real momentum.
• If you’re stuck in perfection, use your strengths to move into action, even if it’s messy at first.
• Coaches often love the work, but struggle with the business side. Leaning into Learner, Focus, and Strategic can change that.
• Authentic recognition fuels connection and Woo and Individualization are powerful tools to make people feel seen.
• Your backstory and previous roles often shape your unique strengths combo, nothing is wasted.
• Strengths like Strategic and Activator thrive in fast-paced, high-impact environments like workshops and summits.
• When you own your strengths and build your business around them, you create something that’s both sustainable and joyful.

Sound Bites

• It would be a waste to build all of this using my strengths and then not share it with coaches who need it.
• I want my life to be for something—I don’t want to fritter away my potential.
• Sales isn’t about pressure, it’s about finding fit and being of service using your natural talents.
• Maximizer is my dumpster fire—it drives excellence, but it also keeps me tweaking endlessly.
• I was having Sunday night heart palpitations—that’s when I knew I had to make a change.
• I love connecting deeply. Woo gets me in the room, but Individualization helps me stay there.
• After ten years of building everything from scratch, I realized the best thing I could do was give it away.

Lisa's Top 10 CliftonStrengths
1) Strategic
2) Maximizer
3) Positivity
4) Individualization
5) Woo
6) Futuristic
7) Focus
8) Learner
9) Communication
10) Significance

Bill's Top 10 CliftonStrengths 

1) Individualization

2) Developer

3) Activator

4) Woo

5) Restorative

6) Empathy

7) Harmony

8) Connectedness

9) Relator

10) Learner

Sarah's Top 10 CliftonStrengths 

1) Positivity

2) Woo

3) Communication

4) Harmony

5) Activator

6) Developer

7) Input

8) Individualization

9) Responsibility

10) Arranger 

Official Strengths On Fire Website:  https://strengthsonfire.transistor.fm

GET MORE FROM BILL AND SARAH:
Bill's info:
https://billdippel.com/
https://www.linkedin.com/in/williamdippel/
https://www.instagram.com/billdippelcoach/

Sarah's info:
https://www.wearecollinsco.com/
https://www.linkedin.com/in/sarahcoachcollins/
https://www.instagram.com/sarahcoachcollins/