Lisa Hendrickson is the co-author of Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die. She is an adjunct professor teaching in the Sustainable Design Program at FIT in NYC and is a pioneer in sustainable product manufacturing. Hendrickson is also a serial entrepreneur, innovative strategist, an Inc. 500 and TEDx speaker. She is also a member of the leadership committee that organized 50/50 Women on Boards, the Austin chapter.