This week on the BD Catalyst, Kristo sits down with Lisa Jones, Senior Practice Development Manager at Miller & Martin, for a practical, grounded conversation about what it actually looks like to move the needle on business development inside a law firm, sometimes one attorney at a time. Lisa shares how pairing consistent coaching with real accountability has helped one of her attorneys go from casting a wide net to building genuine, results-producing relationships over the course of three years. Lisa also talks about why BD professionals who stay close to the process, not just the outcome, make all the difference. Her closing thought is the one that sticks: many of the successes in her career aren't hers alone. They belong to the attorneys she's coached, trained and mentored.