Lisa Marcyes, Head of Social Media at Cohesity, discusses the transformative impact of data, analytics, and AI in marketing, highlights the power of employee social advocacy, and foresees an increasing importance for video content and niche community dialogues in the face of rising AI-generated content.

Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros &amp; Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.&nbsp;In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast

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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.  In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn more at https://www.knotch.com/podcast

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Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)

Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)