Oracle's Director of Global Social Media, Lisa Marcyes, stops by the Radically Transparent podcast to discuss what social media leaders are doing differently to forge intimate relationships with customers, cater to new expectations, and give their audiences an authentic view of the people behind their product.

She shares her opinions on why content that is relatable, personable, and showcases the humans behind the handle resonates best with a global audience and how the power of speaking to audiences across social as if they were at a backyard BBQ – which she adheres to today -- is a tone that resonates well with most audiences. Her number one rule when it comes to social content? No highly produced copy!

This approach has completely shifted the way B2B social media is perceived in the marketplace and is proving to transcend across all languages and cultures – which comes in handy for Lisa as she is responsible for communication to over 11 million followers.

This episode will have you at the edge of your seat as Lisa dives into some of her most wild moments leading the Oracle social team. Listen to what she’s learned along the way, and even a few tips and tricks when thinking about your own social media strategy.

Hot Topics of this episode:

- How B2B brands can meet audience expectations in the social advocacy arena to stand up and make a difference as they respond to amazing moments in history – and what to do if you don’t always get it right

- Why LinkedIn Newsletters are the engagement hack you didn’t know you needed – and other ways to add value across social media

- How she's creating a personalized experience for 11 million followers in a meaningful way