Summary:

Welcome to the Sport Industry Series Podcast. You are listening to an exclusive episode from the Sport Industry Forum 2024 Mini-Series, hosted by Carla Ward live in Abu Dhabi.

In this episode, Carla speaks with Lisa Pinder, Head of Sponsorship at ADNOC, about her journey in sports sponsorship, her transformative role at ADNOC, and the broader impact of sponsorships on communities. Lisa shares her unique insights on creating meaningful partnerships, building social value, and promoting an active lifestyle through events like the ADNOC Abu Dhabi Marathon.

Discussion Highlights:

• The role of ADNOC’s sponsorships in addressing inactivity and obesity.
• ADNOC’s involvement in shaping events like the ADNOC Abu Dhabi Marathon.
• Overcoming challenges in sports sponsorships in the UAE’s dynamic market.
• Measuring the success of sponsorships through brand and social value metrics.

About Lisa Pinder:

Lisa Pinder is a seasoned sponsorship professional with a rich background in global sports. Currently Head of Sponsorship at ADNOC, she leads transformative initiatives that leverage sponsorships to create lasting community impact. 

About Carla Ward:

Carla Ward is a football coach and former midfielder who has established herself as one of the most dynamic leaders in women’s football. Known for her transformative managerial style, Carla has managed prominent clubs like Birmingham City and Aston Villa in the FA Women’s Super League (WSL).

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