In today’s episode, hear 2010 Scholar Lisa Reid’s inspiring story of creativity, courage, and community impact. From Brighton, Lisa co-founded The Showtimes, a national livestock magazine, with her siblings as a teenager after seeing a need for more representative storytelling in Western agriculture. 

Lisa gives advice to other entrepreneurs and shows how business can be a force for good, emphasizing that values-based leadership and perseverance are the tools to build a lasting, uplifting enterprise. 

What started as a 32-page local publication has grown into a respected nationwide media and marketing company celebrating people, place, and purpose in agriculture. Now, Lisa's work helps a nationwide audience understand ag through the authentic voices of agriculturalists and industry leaders.

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Colorado Leadership Stories is a podcast presented by Boettcher Foundation

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