The COVID-19 pandemic has business owners and public service providers worrying about infectious diseases more than ever. Lisa Tecklenburg, Chief Marketing Officer at R-Zero, wants to help ease some of those concerns.

R-Zero’s flagship product is the Arc UV-C system, which uses ultraviolet-C (UVC) light to kill pathogens in the air and on surfaces in just a few minutes. It sounds like science fiction, but according to the Food and Drug Administration (FDA), UVC light has been used as a disinfectant for decades. It’s been shown to disable the SARS-Coronavirus, which is similar to the virus that causes COVID-19.

On this episode of The Empowered Challenger, Lisa explains how R-Zero is creating positive brand recognition among a rightfully skeptical market, why she wanted to get involved and what being a college athlete taught her about overcoming challenges.