Interview Connections | The Leading Podcast Booking Agency

List Building and Email Marketing for Podcasters with Jeremy Montoya

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On this episode of Rhodes to Success, I interview Jeremy Montoya, who is a self-proclaimed internet scientist and serial, lifelong entrepreneur. Jeremy found a pain-point podcasters have and built his business around it. During this episode, Jeremy will school us on how building an email list is the key to a successful business and podcast. There is much actionable content in this podcast!

 

Main Questions Asked:

  • Talk about newsletter open rates.
  • What are your tips for building an email list?
  • How often should people mail their list?
  • What are copywriting tactics for subject lines?

    •  

    Key Lessons Learned:

    • When there is a pain point, you can build a list around it and make money off it. The money is in the list.

      •  

      Open Rates

      • These are lower than ever before, and on average is 20-30%.
      • The way to increase the open rate is to focus on the experience of signing up.
      • If you do have your list sign-up set the right way, users will be busting to open the email from day one.

        •  

        Unsubscribers

        • Don't’ be discouraged when you get unsubscribes.
        • People who unsubscribe aren’t your target audience, as they don’t see your value.
        • If people unsubscribe, this will mean your open rate will skyrocket, as the disinterested people have taken themselves out of the pool.

          •  

          Personalizing

          • People love the sound of their own name.
          • Have users opt-in with their first name, then use that in the emails.
          • Embed a name code in the middle of emails to reference users by their first name. This will catch their eye.
          • Use the email to give subscribers a shout out.

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            Tips for Building a List

            • Begin with the end in mind.
            • Find other places where your audience hangs out and build the relationship with the community leaders.
            • People won’t hear you on a podcast and immediately become your client. You have to get them on your list to keep talking to them.
            • Make sure you ‘ask’ and don’t assume the audience will know what you want them to do.
            • If you don’t have your audiences’ contact details, then you can’t stay in contact with them directly regardless of what you have on social media.

              •  

              Give Value Beyond the Episode

              • Tell your audience you have an email list and give them a reason to get on it during the podcast.
              • Make something custom for each episode such as an e-book or video series.
              • When you interview people on your podcast, ask if the guest has something to offer and make a deal to share the list.

                •  

                How Often to Mail Your List

                • There is no set number or best practice on the frequency of sending emails to your list.
                • Most people resort to a weekly newsletter.
                • Be sure you are cultivating the relationship, even if it’s biweekly, monthly, or quarterly.
                • Keep an eye on the stats and open rate.

                  •  

                  Content Strategy

                  • Think about the content you like receiving.
                  • Test your tone, style, intro, sign off, and imagery.
                  • Use a story to lead into the point you are trying to make.
                  • Making emails look like they are from you (using your name) and making them personal is a great strategy.
                  • If you operate as a business, you might like to use a header.

                    •  

                    Who is the Email From?

                    • Who the email is coming from is more important than the subject line.
                    • People open emails based on who it is from.
                    • If people don't respect or feel comfortable with you, they won’t even give your email a chance and won’t open it.
                    • Think about your legacy with the end in mind. This is what will make people a fan of you.

                      •  

                      Subject Line

                      • Play around with the subject line in order to get people to open.
                      • Write your message and pull a subject out of that.
                      • Being straight to the point gets the job done.
                      • Being abstract and fun allows the audience to not get in the same pattern.

                        •  

                        Example Subject Lines

                        • I felt like a fraud… (Good)
                        • My secret to getting it all done. (Too general)
                        • What are you doing this weekend? (Sounds like it wants to sell)
                        • AHHHH!!!!!! (Useful trick but not too often)

                          •  

                          Subscribe to the show in iTunes or Stitcher Radio!

                           

                          The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

                           

                          Links to Resources Mentioned

                          Jeremy Montoya

                          Jeremy on Periscope

                          The Suitcase Entrepreneur

                           

                          ...more
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                          Interview Connections | The Leading Podcast Booking AgencyBy Jessica Rhodes
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