List Building Challenge #9 – Mobile opt-in forms

Mobile traffic is a really big deal these days. So many people are browsing our sites on mobile devices so it is VERY important that your site is mobile responsive to work on smaller screens. When I look at my own stats as of this writing, about 38% of my traffic over the last 30 days was on a mobile device. And, almost all of that was on a phone of some kind – not a tablet. We’re talking small screens. So, the question is… do your opt-in forms adjust properly and work well on such small screens? A sidebar opt-in will usually be pushed way to the bottom of the screen on a mobile device, since sidebars usually just get kicked to the bottom. Your opt-in rate will be garbage. If you use an exit pop or some other popup, the trigger settings might not work right on mobile. Plus, there’s little that’s more annoying than having an opt-in completely takeover my iPhone screen when I’m on a site. It is interruption marketing at it’s finest. So, you may want to change up your opt-in strategy for mobile devices. Display different forms that are more likely to work correctly on small screens.