A couple episodes ago we established why list-building is so important - and in this episode we will dive deeper into the HOW of building an email list using Facebook Ads. We'll explore running conversion ads to an optimized landing page, and how that compares to leveraging Facebook's Lead Ads.

1. Opt In Offers
2. Strategy for Targeting Your Audience
3. Conversion Ads vs. Lead Ads
4. Mobile Optimization
5. Integrating your Facebook Leads to your CRM with Zapier

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