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List Segmentation Strategies: Email Marketing 201 (Episode 158)

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Content Marketing 201: Beyond the Basics

List segmentation is a really important part of any email marketing strategy because it allows you to talk to different people in your audience differently.

Instead of announcements to a crowd of people, you can start talking to them in a way that feels more in-touch and intimate. It makes them feel like you know them and what they are interested in.

There are three ways to get started with list segmentation:

  1. Segmenting by interest
  2. Segmenting by location
  3. Segmenting by customer stage

    4. Learn about each here in Episode 158 and how to apply it to your own email marketing strategy.

    Show Notes / Links from the Episode
    • Subscribe so that you can see these strategies in practice with how I manage my own email list! https://controlmousemedia.com/subscribe.
    • This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics
    • For my series on SEO, start here: SEO: A Different Approach. And you can find the whole set of episodes here: SEO for Small Business Series.
    • Your Assignment: Set up Groups or Tags with Leads, Fans, Buyers.
      • To Go Further:
      • I’m developing a comprehensive course on email strategy get on the wait list here: Email Marketing for Business.
      • And you can find all my online courses at https://controlmousemedia.com/courses.
      • Book a session with me, and we’ll go through your email strategy in detail, one-on-one: https://controlmousemedia.com/strategy

        • If you are able, please consider supporting this podcast via Patreon.

        Become a Patron!

        Published October 14, 2019 by Michael Boezi

        The post List Segmentation Strategies: Email Marketing 201 appeared first on Control Mouse Media, LLC.

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        Comments on: Podcast: Marketing Without the MarketingBy Michael Boezi
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