Community. It’s something that is on the tip of everyone’s tongues at the minute in the event space but also is something that has been being discussed for an eon in our industry. Now, perhaps more than ever, we need to focus on new connections, new revenues and new ways to engage with audiences in the digital landscape; communities is the word of the day. 

My guest, Dahlia el Gazaar from Dahlia+ has delivered over 60 digital events through 2020 and with an “OMG attitude” about all thing’s tech and audience engagement, I couldn’t find a more awesome person to have this conversation with. 

Although the term has been discussed for years, I wanted to narrow the focus a little more and explore more with Dahlia about the subject of micro communities and how we build them. 

In this episode, we cover:

• What are communities – Dahlia’s take on what makes authentic engagement
• Going back to basics – engaging with the people in your spaces – what’s happening in their world? 
• Micro-communities  – a community within your community within your community…whaaaat? Yes, we discuss that. 
• Listening – it’s the most commonly used word in all of my episodes – there’s a reason…
• How do we make money from these spaces? It’s an honest question – with lots of time going into implementing new strategies and technologies, how are we going to monetize them? 

We also talk a little bit about the right name for “events”? Is it the right name for our future? Dive in to listen. 

What do you think? Are communities the future or are we waiting for the return back to “normal”? 

Please share your thoughts either on Linkedin (Waves Connects Podcast) or Twitter #wavesconnect www.twitter.com/wavesconnects and let’s see what you think. 

In the episode, Dahlia mentioned a new book by Denzil Rankine and Marco Giberti called Reinventing Live - The Always-On Future of events. You can see and buy the book here https://amzn.to/3tcvlSW

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