The founder of new Columbia start-up company Be There Immersive came to Columbia in 1992 to work for Datastorm Technologies on Lemone Industrial drive. Businessman Eric Margheim joined host Fred Parry in-studio for the hour Saturday morning on 939 the Eagle’s “CEO Roundtable” to discuss Be There Immersive, which uses virtual reality as a storytelling device. Mr. Margheim grew up in rural Illinois in a farming community near the Wisconsin border. He discussed the innovation behind his company and Columbia’s entrepreneurial environment during the interview. Mr. Margheim also offers advice to other entrepreneurs. Fred and Eric and discussed how big Datastorm was at one time: