In the 13th episode of the “Listen, Mental Health Matters” podcast series, Brian Giebink, HDR’s director of behavioral and mental health, takes us to Billings, Montana, to talk with Frontier Psychiatry CEO Dr. Eric Arzubi. Dr. Arzubi shares his own story of purpose-driven reinvention: After careers in journalism and finance, he pursued psychiatry to build a life centered on human service. In their discussion, Dr. Arzubi and Brian explore why rural healthcare must be simpler and more discreet. They also focus on how telehealth and measurement-based care can reduce stigma, travel burdens and confusion around access in rural communities, leading to better outcomes for patients who may not have sought care otherwise.