You may not know their music, but if you live in the Chicago burbs, you’ve certainly at least heard their name. Primal Moon has mastered the art of getting people’s attention: whether it’s through memes, sidewalk chalk art, or waving signs on the side of the road. How are grassroots marketing strategies working for this straight-ahead rock band? And how did they start jamming in the first place?

We sit down with Joe and Luke of Primal Moon to find out. Other topics include 21st century frontfolk, fun facts about willow trees, and the art of having fun with jams.