For the past two years, I’ve been going all-in on Substack.

Together with my two co-founders, we’ve grown our publication to 44,000+ subscribers and 1,400+ paid subscribers - and leveraged Substack to build a $50k per month digital business.

So, it’s safe to say I believe Substack is one of the best platforms out there right now for creators, professionals, and founders who want to build a real audience and a real business.

But here’s the thing: I see a lot of people flocking to Substack right now with expectations that don’t match the reality of the platform.

And when reality doesn’t match expectations, people quit — often right before things were about to actually work out.

That’s why I wanted to share four things you need to understand before you go all-in on Substack, so you’re approaching it with the right mindset and strategies.