Automotive in general hasn't been through a disruption like we are facing right now. Companies like Tesla have come in and raised the bar significantly. To add to that, consumers' expectation of how electronics should interact with them personally has changed the entire mindset about a car and how it should behave. And, of course, audio is not immune to this." Mentor's product line director for audio technologies talks noise cancellation and sound enhancement, the best way to transport digital audio around the car and why auto engineers ignore audio at their peril. 

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