I'm on a trip not too long ago and if I had a dollar for every time I've been asked "How can I help you?" I could have paid much less for the trip. From the airline check-in desk to the taxi driver to the hotel and on down the line, it seems fashionable to ask me, the consumer, how I can be helped (note to politicians: you might ask me every once in a while too). And while the asking of the question is extremely important, the next step is pivotal: listen to the answer (politicians: you too!).