In this episode of Your Mic, Freddy takes a blowtorch to generic “target audience” talk and replaces it with one real human: Listener 37.

Drawing from podcast avatar best practices and audience-first strategies, the episode shows how knowing one detailed, messy, specific listener can transform your hooks, stories, CTAs, and growth. When episodes feel like one-on-one conversations, people binge and share—fueling the word-of-mouth that still drives a big chunk of podcast discovery.

In this episode:

• Why “founders aged 25–45” is not a person.
• How to build Listener 37 from real DMs, reviews, and behavior.
• A practical exercise to write and record for one listener over your next three episodes.

Subscribe to Your Mic on YouTube (https://www.youtube.com/@SpekePodcasting) , Apple (https://podcasts.apple.com/us/podcast/your-mic/id1777171203) , Spotify (https://open.spotify.com/show/1PQNHuqxIVhkLfjGYuWcxl) or wherever you get your podcasts (https://omny.fm/shows/spekepodcasting/playlists/your-mic) .

Shoot Freddy an email: [email protected] (mailto:[email protected]) .