What the f*ck is Small Brand Mentality?

Have no fear -- let's discuss. Small Brand Mentality's creator, Drew Hartman, is joined by coach, athlete, and brand collaborator, Will Baldwin to discuss the origins and mission of the Substack and Podcast. Drew began his journey in the running industry with Tracksmith for several years before landing in his most recent role as Manager of Sports and Community Marketing at Salomon. Will wears many hats in his intersection with the running industry as a coach, race director/producer with Sundog Running, podcast producer and host with Mind Your Miles, and collaborator with HOKA across various content, coaching, and activation projects.

Small Brand Mentality is a platform exploring the intersection of running and business, but it's a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat.

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