We are excited to have market analytics expert Kay Edwards on the Convene Podcast today. In a time of noisy business advice and reactionary decision making, it is important to remember to listen to the voice of the customer.

B2B organizations that spend 1% of annual revenue or more on customer listening grow faster than those that spend less. Large consumer brands spend significantly more, typically 15% or more. Unfortunately, during downtimes, spending on customer listening is often the first thing to be cut.

In this episode, Mark L. Vincent and Kay Edwards discuss how to listen in a time of great change, with the goal of coming through the other side with a heightened understanding of the needs and desires of your customer.