Former Starbucks Global Digital Marketing VP and Blue Nile CMO, Alex Wheeler, joins the show. Alex shares insights and learnings in customer engagement from experience and observations of leading global brands. They discuss how to listen to and show how you are taking care of your customers. How has the new digital customer evolved? Are businesses able to create new digital experiences that will last beyond the pandemic? Where do we go from here and how do we innovate to meet the digital customer?