In this episode we interview Benjamin Gordon, a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starbucks.

What you'll learn in this episode:

• How a customer-driven campaign helped Starbucks win over Canada
• The power of listening to your audience—and acting on it
• Why authenticity matters more than clever branding
• How storytelling can transform a brand from outsider to fan favorite
• Creative ways to gather consumer insights without breaking the bank

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