Segment 1: In our first segment we talk with the founder of The Expressory and the eWomenNetwork Managing Director in Milwaukee Wisconsin, Jamie Shibley. In a world where everything seems to be a commodity, Jamie has carved out a unique niche by listening to her market and offering something personal. We talk with Jamie about how she identified her niche, and what she has done to serve it.
Segment 2: In the Business Builder Segment we are talking about the importance of clearly identifying who your ideal client is and what challenges they have so that you can effectively address their needs.