James Dooley speaks with Jabz Rubin about listicle link building and how it helps brands build consensus across LLMs, AI Overviews and Google organic search. The discussion explains why structured listicles work because they answer specific query variations, compare entities clearly and give AI systems faster retrieval paths. Jabz shares how effective listicles include competitors, comparison tables, media, key takeaways, FAQs, USPs, awards and supporting evidence. The conversation also covers query fan-out, entity definition, third-party corroboration, daisy chaining listicles and building brand coverage through relevant publications. A key outcome is that brands should not rely on one guest post or duplicated press release content. They need consistent variation across niches, regions and categories because consensus grows from repeated, trusted and well structured references over time.