What does "Serve, Don't Sell" mean? Liston Witherill shares about what true sales means. It's easy to think that sales has this really bad image, kinda sleazy, but real sales is absolutely not. It's less about the sale and more about the relationship. With the right relationship, a sale almost seems like a side effect! And great sales means having a service-first mindset, where the client's interests are above your own.

Find out more about Liston and his enterprise at the following places: 

Website: servedontsell.com

...and as always, enjoy the listen.