lite lounge

lite lounge

By MailerLiteBusinessMarketing
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lite lounge episodes

  • Apple Is Lying About iPhone 18 Camera? Shot on iPhone Teardown

    Is Apple lying about Shot on iPhone? We teardown 10 years of Apple marketing strategy, from iPhone 6S billboards to iPhone 18 release and leak hype, plus the $100K gear behind Scary Fast.

    If you want to build a post-purchase sequence like Apple's for your own business, you can map it in MailerLite with a simple automation and one upsell block. No hard sell, just helpful follow up based on what someone bought.

    33 min
  • How $1,500 and a "Dumb Idea" Made $263 Million

    How did a canned water brand reach a multi-billion-dollar valuation by turning internet hate comments into heavy metal albums, selling skateboards mixed with Tony Hawk’s blood, and tasing critics in blind taste tests?

    In this video, Ace and Alex from MailerLite break down the genius (and completely unhinged) marketing strategy behind Liquid Death.

    Discover how founder Mike Cesario built an entertainment brand disguise as a beverage company, why comedy is their ultimate brand moat, how they generated 225k+ email signups with a single campaign, and why they’re leading the non-alcoholic shift for Gen Z.

    31 min

About lite lounge

From the publisher's feed

How did they do that? Every business owner has asked it, usually mid-scroll, staring at a campaign the whole internet can't stop talking about. Lite Lounge is where we dig into the…