Literally 2 Cents About Content!

Literally 2 Cents About Content!

By Alex and LizBusinessMarketing
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Literally 2 Cents About Content! episodes

  • The Nintendo 64 at 30

    As we approach the 30th anniversary of its release, Alex and Liz look back quasi-fondly at the Nintendo 64, including:

    • Its historical place, as the first Nintendo console to debut during Japan's Lost Decades and after the Cold War.
    • Why it was so difficult to develop for, even for seasoned software shops.
    • How it was in retrospect a failed attempt at what the Nintendo Switch ultimately achieved: a technical breakthrough that ran on old-fashioned ROM carts
    • 2 hr 5 min
    • David Golumbia retrospective, part 1: "Is Wario cyberlibertarian?"

      Alex and Liz discuss only some of the works of linguist, philosopher, and academic David Golumbia, including: 

      • The Cultural Logic of Computation (2009)
      • The Politics of Bitcoin: Software as Right-Wing Extremism (2016)
      • Cyberlibertarianism: The Right-Wing Politics of Digital Technology (2024)
      • Technology and Silicon Valley are often associated with left-leaning politics. Still, various causes (SOPA/PIPA discourse, internet publication and copyright discourse, digital innovation) have roots in libertarian or conservative and reactionary narratives. Golumbia’s work shows that it’s difficult (read: impossible) to divorce reactionary values from Silicon Valley and its staunchest supporters.

        Reading list:

        • The Great White Robot God
        • A declaration of the independence of cyberspace
        • The Language of Science and the Science of Language: Chomsky's Cartesianism
        •  

          1 hr 37 min
        • An insult to dumpsters and fires

          Alex and Liz talk about the Glassdoor reviews of their old employer, touch upon the challenges of working for an SEO content shop, and compare monopoly and monopsony.

          • The classic Popula article about working at this very content mill.
          • What is monopsony?
          • Liz's site
          • Alex's blog
          • 1 hr 20 min
          • Book club: Kate Manne's "Unshrinking"

            Alex and Liz take a look at Kate Manne's 2024 book, Unshrinking: How to face fatphobia. Along the way, they examine some of the key assumptions that drive widespread fatphobia in contemporary society, what the point of weight loss is supposed to be, the history of hazardous weight-loss treatments, and how Manne's book intersects with other publications by Ragen Chastain, Abigail C. Saguy, Paul Campos, and Paul Ernsberger.

            • Ragen Chastain on weight loss as a prescription
          • Chastain on how weight-loss studies are often deliberately misleading
          • Abigail C. Saguy's book.
          • Paul Campos' book and blog.
          • 1989 debate over whether "obesity" is hazardous, with Paul Ernsberger taking the "negative" side.
          • Ernsberger's earlier catalog of hazardous "obesity" treatments.
          • 1 hr 26 min
          • Unspoiled paradise of streaming content

            Liz and Alex talk about streaming, why its business model is so lousy compared to cable, the social aspects of watching TV vs the isolation of streaming, how sports holds linear TV together, and why it feels more sustainable to support individual creators than to pay for a bundle.

            • Liz's website
          • Alex's blog
          • How the Criterion Channel works
          • The failed promise of binge TV
          • The life and death of Hollywood
          • 1 hr 25 min
          • Our most hated "content" words

            Liz and Alex lay into their most disliked words from the content industry, from "dynamic content" and "content management system" to "optimize" and "authentic." Also covered: video game DLC (that's "downloadable content," remember!), store brand sodas, and the 1990s web.

            • Liz's site
            • Alex's blog
            • The “and yet you participate in society” cartoon
            • Mastodon post on “data”
            • Rob Horning blog
            • 1 hr 27 min
            • A funny thing happened on the way to the AI forum

              Alex and Liz dig their claws into "AI," this time focusing on some recent hype-y conferences Liz attended in Chicago and Las Vegas. We also look at cyberlibertarianism, the difficulties that LLMs have with ambiguity (and why making them better at this could paradoxically make them worse overall), the costs associated with producing cutting-edge work, and the embedded biases of AI.

              Alex's blog

              Liz's site

              We don't need generative AI 

              At least the robber barons built things 

              Is a neural network like a pocket calculator? “AI” and epistemic injustice 

              Chatbot revolution? 

              1 hr 19 min
            • Digital content in the analog world: Snackable ideas while engaging with our lunch

              Alex and Liz talk about what really makes digital content different from physical and analog equivalents, and what distinctive ideological concepts—"everything's binary, monopolies are good, technology itself is the agent, users should be treated with hostility"— are uniquely embodied by it.

              And even though everything digital seems ethereal and immaterial, it requires tremendous amounts of real resources—water, electricity, space—behind the scenes. We also dive into Leo Marx's famous "Technology: The Emergence of a Hazardous Concept" essay, discuss Martin Scorsese's dislike of Marvel (and what it says about "content"), how the Hollywood strikes were spurred by the content-ization of movies and TV, and spew some weird facts about vinyl records.

              • Scorsese pieces: NYT (2019), GQ (2023)
            • My old "content"pieces: A spin on Marx's piece and the 5 core assumptions of "content" as a term.
            • Emma Thompson thinks "content" is a rude term.
            • 1 hr 35 min
            • The artificial intelligence is coming from inside the house

              Alex and Liz talk about the hottest topic out there—"AI," or "artificial intelligence" (quotes because we're a little skeptical of it being in any way "intelligent"), with a look at some recent essays that explore whether "AI" is agent or tool, its problematic uses in higher education, why Silicon Valley is so intent on building things ("AI" or otherwise) that they'd read about or seen in sci-fi (while also of course acting as if books, films, and other artistic endeavors are worthless, just like the rest of the humanities), and how Jonny Quest predicted the Apple Watch in 1964.

              Alex's recent blog post on "the economy."

              Liz's website.

              Check out Liz's book at Barnes & Noble.

              Rob Horning's essay, Pro tools.

              The Emily Bender profile in New York magazine.

              The empty brain.

              1 hr 25 min
            • Ghost writing the cliffhanger ending to the private cloud

              Alex and Liz talk about their time at the content agency, how it was all about ghost writing, what techniques they honed by doing that (such as learning how to easily add 100-200 superfluous words to any article's intro), and how that overall experience influenced their personal writing. Liz talks about self-publishing her book and Alex talks about the histories and features of various blogging platforms.

              Alex's blog about social media post-2016.

              Liz's website.

              Buy Liz's book!

              1 hr 9 min

            About Literally 2 Cents About Content!

            From the publisher's feed

            Literally 2 Cents About Content! is a podcast about mass content production and the broader concept of labeling all creative work ”content.” Why do we call everything anyone produces ”content”? How…