Little Giants: The Big World of Gen Alpha

Step aside Gen Z, because Generation Alpha is here and making its identity known. Born between 2010 and 2025, Alpha’s are highly digitally-integrated and are set to become the most educated generation.  For insight on Gen Alpha, I brought in a diverse group of guests to speak to what’s ahead. You’ll hear from AJ Lopez, social media & media relations manager at Texas Woman’s University (and parent of two Gen Alphas); Dr. Meghan Grace, researcher, consultant, generational expert; Dr. Amber Williams, Vice Provost for Student Success at the University of Tennessee - Knoxville (also a parent of a Gen Alpha); and Ava Christopher, a Gen Alpha herself, and the cousin of my marketing manager, Kati Hartwig.  As we gear up for this new generation of diverse, intelligent, and independent people, it’s clear that higher ed is going to have to evolve to fit their needs. So what’s the first step?  Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451. For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/little-giants-big-world-of-gen-alpha/   Connect with Josie: LinkedIn: https://www.linkedin.com/in/josieahlquist/ Instagram: https://www.instagram.com/josieahlquist Podcast Instagram: https://www.instagram.com/josieandthepodcast Twitter: https://twitter.com/josieahlquist Podcast Twitter: https://twitter.com/JosieATPodcast Facebook: https://www.facebook.com/DrJosieAhlquist/ Website: www.josieahlquist.com Email: [email protected] Mentioned in the episode: Element 451 Engage Summit *Remember to use code JOSIE50 for an exclusive discount through March 31st!* NASPA session with Tim Alexander: Is Student Affairs Ready for Influencer Marketing?  Influencer Marketing and Its Place in Higher Education | Josie and the Podcast ACPA Annual Convention NASPA Virtual Conference AMA Virtual Conference: Marketing in Higher Education Student Social Media Academy Engaging the Digital Generation AJ Lopez | Texas Women’s University Dr. Meghan Grace | researcher, consultant, generational expert Dr. Amber Williams | University of Tennessee Gen Alpha Primer from Ologie McCrindle Ashley Fell Gen Alpha will be more diverse than the rest of the US population (Insider Intelligence) Dolly Parton’s Imagination Library Inside the Tween Obsession With Drunk Elephant Skin Care (Glamour Magazine) Skincare Smoothies James Charles Preparing for Gen Alpha Students: Everything Will Be Different (Volt) 6 Tips for Marketing Higher Ed to Generation Alpha Students Like You | Seton Hall University The Automatic Millionaire by David Bach Faith Hitch on TikTok Generation research from Dr. Meghan Grace and Dr. Corey Semiller