In this episode, I talk with Carrie Griffith, Founder and CEO of Little Nugget, a baby photo app that helps moms personalize, organize, and treasure their favorite family moments. It allows parents to turn the mess of the photos they have of their kids on their camera roll into something meaningful that they can save longterm. The idea for Little Nugget came to Carrie when she tried to create a baby book for her daughter and how overwhelmed she was with the number of photos she had taken.

Carrie details the current status of the business, including the process she went through to meet Apple app store editors at the World Wide developer conference, and that it was an instrumental step in being featured as Apple’s “App of the Day” in the US. She also shares how that has impacted her business, both at the time of being featured and since. She is currently learning about fundraising and finding strategic angel investors which would accelerate the product roadmap to some milestones she would like to hit by the end of the year.

Topics in the Episode

Being featured on Apple’s “Meet the Developer”

Networking effect of marketing to moms

Benefits of joining an accelerator

Building a strategy to differentiate from direct competitors

How to obtain customer feedback

Most impactful groups she has been involved with

Transitioning from side hustle to full time

Where to find the app

Apple app store, search “Little Nugget”

For early Android access: littlenuggetco.com

Contact Information

@littlenuggetco

@Carriegriffith

Email: [email protected]