This episode features Mark Ganter of Little Water Distillery .   It all started when Mark and Eric gave their father a 5 gallon pot still.  They set their attention on distilling rum.  Mark shares his philosophy on branding and education about the distillery.  Mark said, "It's establishing an emotional connection with the consumer".  Their spirits are built around quality and value.  You definitely want to check out the unique spirits that are coming out of Atlantic City.

Highlights from our discussion:

Davis Valley Distillery

Black Aronia

The Seed

Palmers Liberty Gin

Passion Vines

Canals

Total Wine & More

Buy Rite Liquor

Steve and Cookies

Pitch Pine