LIV Golf, the professional men's golf tour supported by Saudi Arabia, aims to emulate the model of Formula 1 racing, according to its CEO. LIV Golf is working to establish itself alongside the PGA Tour as a major organizer of professional golf events. This ambition marks a significant shift in the landscape of golf as LIV seeks to offer a new and distinct approach to the sport, potentially altering its traditional structure.

LIV Golf's strategy involves creating a dynamic and global tour that emphasizes elite competition, innovative fan engagement, and broader accessibility. Inspired by Formula 1's international appeal and team-oriented format, LIV Golf plans to host its tournaments in various countries, attracting a diverse audience and fostering a sense of excitement akin to motorsport events.

This vision for LIV Golf includes expanding its presence globally, providing players with lucrative opportunities, and offering fans immersive experiences both on and off the course. The tour's leadership believes that adopting aspects of Formula 1 can help differentiate LIV from other golf tours and create a unique identity within the sport.

The emergence of LIV Golf has prompted discussions on the future of professional golf, particularly in relation to the established PGA Tour. With both organizations vying to host premier events and attract top talent, the evolution of competitive golf could lead to new opportunities and challenges. As LIV Golf continues to shape its identity and influence, the sport is poised for change, potentially ushering in a new era of professional golf that resonates with a global audience.